Digital RFP Checklist

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Contents

[edit] Creative development

  • Brief Objective (Brand Awareness, Product Sales, etc)
  • Campaign/Project Lifespan
  • Target Group (Primary/Secondary)´
  • Target Markets (Languages, Target Groups per language)
  • Other Brand/Campaign Creative/Strategic Initiatives/References
  • Other: ___________________

[edit] Asset/Project preparation

  • Brand Guidelines (Target Market/Group specific differences)
  • Graphics/ Logos/ Fonts /Etc.
  • Information Architecture
  • User Flow
  • Other: ___________________

[edit] Scope

  • Brand site
  • Standard flash banners
  • Rich media ad units
  • Microsite
  • Mobile application
  • Online game
  • Social media application
  • Web videos (Linear/Interactive/Personalized)
  • Desktop application
  • Widget
  • Installation
  • Languages/Translation/Localization
  • Other: ___________________

[edit] Asset generation

  • Design Development (Graphic Design/Illustration)
  • Live Action Shoot (Partner/Director: ________________________________)
  • Stock Footage/Photography
  • VO Record
  • Sound Design
  • Sound Mix
  • 3D Rendering
  • 2D Rendering/Compositing/ Animation
  • Post-Production of Footage Material (Offline/Online Edits, Grading, etc)
  • Music – Licensed/ Original
  • Other: ___________________

[edit] Schedule

  • Start date
  • Creative review dates (number of revisions and timeframe for approvals)
  • Tracking strategy and dates
  • Animation/build dates
  • Alpha delivery
  • Translation/localization turnaround time
  • QA schedule, incl Linguistic Testing
  • Approval deadlines (including client/legal reviews)
  • Final delivery date
  • Launch date
  • Post-launch optimization
  • Source file delivery dates
  • Other: ___________________

[edit] Technical considerations

  • Screen Resolution
  • OS Compatibility
  • CPU/Processor Speed Requirements
  • Browser Compatibility
  • Software/Languages Used (flash, php, mysql, html, xml, etc)
  • Hosting/hardware Requirements (servers, special server setups, CDN)
  • Page Load Limitations
  • Search Engine Optimization Requirements
  • Tracking Requirements (tags placed, deeplinking for flash sites)
  • Licensing of Software Required
  • Localization Requirements (automated/manual content extraction/re-integration, translation management system/workflow)
  • Admin/Moderation Requirements
  • Integration with Current Brand/Project Back-End Environments (Client IT Management)
  • Source files/code Ownership
  • Support Agreement/Requirements
  • Connection performance Requirements
  • Other: ___________________

[edit] Other considerations

  • Licensing of content
  • Full outline of scope
  • Full listing of deliverables
  • Awards submission and project credentials
  • Team and time needed
  • Other: ___________________


Special credit to BBH One Production for the inspiration and groundwork in building this Digital RFP Checklist.

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